reputation management

Business transparency is important because instant communication and interaction with customers can make or break the reputation of a business. Secrets and hiding business issues does not work in a world of people who are constantly checking emails, social media pages, and twenty-four-hour news stations. People will be talking and posting about the business, so no response is not a viable option any longer. The best practice for Reputation Management is to respond to comments, criticisms, and complaints in a positive, professional, and public manner. Tips for Responses It is recommended that business owners always thank people for their feedback of any type. If responding to a less-than-favorable review, address the concerns and site customer service protocols that are in place for the business. Indicate that the business strives to constantly improve and will take feedback into consideration. A receptive attitude and a friendly response on the part of the business lets other custo